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« on: July 11, 2009, 10:48:33 pm »

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Monday, August 24, 2009

IMX’s Online Marketing Course Goes International

IMX’s Online Marketing Course Goes International

A course in online media, which is organized by Icelandic Music Export (IMX) and begins in Reykjavík on Monday, has become an international event with confirmed participants from Northern Ireland and the Faroe Islands and requests from Estonia.

Mugison is among the musicians who have participated in the course. Photo by Páll Stefánsson.

At the course, which is designed for musicians and filmmakers, media expert Ariel Hyatt will teach participants how to integrate social media and market their work on the internet. The course ends with a three-week online marketing project, as stated in anIMX press release.

Among Icelandic musicians who have attended Hyatt’s course are Mugison and Ólafur Arnalds. Film director Christopher Roberts, best known for Welcome to the Dollhouse, will be in charge of the course’s film aspects

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