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Monday, August 24, 2009
Bricks, mortar and online marketing
0 commentsBricks, mortar and online marketing
I strongly believe that to succeed in the online world, there needs to be a really close integration between the techies, the artists and the marketers who understand usability and online marketing.
What about the real-estate industry and online marketing? How can we market \"bricks and mortar\", as well as our services, online? Websites are a first consideration, and of course the talents of the techies, the artists and the graphic people are a valuable part of the development of websites. However, we should never lose sight of the main objective of a website. For any business, but particularly for real estate, a good website is not about art or technology, but rather about providing consumers with as much information and as many services as possible, in order to assist their decision-making.
With their interest captured by messages in conventional media, consumers want to do their research before visiting actual locations. Where else can they get the most detailed and thorough information than on a company\'s website? We have tracked inquires from customers over recent years and have found that references to conventional media like print advertising have shrunk, while references to our website have grown substantially. From this, we can assume customers decide to approach us after their interaction with our website, and not after reading print advertising. So don\'t try to cut back on information on the website in hopes that customers will call up for more information. Just put as much information there as you can, and if they are satisfied with the product, they will visit the locations.
Another trend I wish to share is e-mail marketing and social networking. Businesses are used to e-mail marketing - sending out e-mails to thousands of customers and focusing on a reach and frequency model. That is what I call using mass-marketing tactics with a new medium. E-mail marketing is so inexpensive that marketers keep sending them out, but they don\'t consider the feedback. What they should be doing is listening and paying attention. If recipients are not opening the e-mails; if you are not engaging with them, then I think you\'d better slow down the frequency and think about why that is happening. Marketers must test and find out how to keep consumers engaged before e-mails are deleted and brands are devalued.
That is why we are seeing a rise in the popularity of blogs and social networks like Twitter and Facebook. Marketing online now boils down to who I like and trust, and the people with whom I want to have a relationship. It\'s moving beyond \"one-to-mass\" communications toward \"one-to-one\", but in an open environment.
In a world of social networks and blogs, it\'s important to stay transparent. If you are using these things for marketing purposes, don\'t try to change anyone\'s opinion or make your company seem to be what it is not. If you do that, you will fail. If your content is sufficiently interesting, these social network sites can be used as an \"acquisition mechanism\" to recruit like-minded people and followers, then e-mails can be used as a means of maintaining a relationship with them.
For some people, the online world and the real-estate industry may seem to be poles apart, but we should be exploring and finding ways to embrace this phenomenon. In time, people will be more \"connected\" than ever, and the earlier we adopt these media, the sooner we will be able to expand our horizons and communicate, engage and learn from our customers.
IMX’s Online Marketing Course Goes International
0 commentsIMX’s Online Marketing Course Goes International
A course in online media, which is organized by Icelandic Music Export (IMX) and begins in Reykjavík on Monday, has become an international event with confirmed participants from Northern Ireland and the Faroe Islands and requests from Estonia.
Mugison is among the musicians who have participated in the course. Photo by Páll Stefánsson.
At the course, which is designed for musicians and filmmakers, media expert Ariel Hyatt will teach participants how to integrate social media and market their work on the internet. The course ends with a three-week online marketing project, as stated in anIMX press release.
Among Icelandic musicians who have attended Hyatt’s course are Mugison and Ólafur Arnalds. Film director Christopher Roberts, best known for Welcome to the Dollhouse, will be in charge of the course’s film aspects
MONEY NEWS
0 commentsMONEY NEWS
Tempers flare over Vale Inco strike, Union demands to be treated fairly SUDBURY, Ont. - It could mean war in Sudbury if Vale Inco resumes operations during its ongoing labour disruption. FULL STORY More at Money |
Saturday, August 22, 2009
money from businesses
0 commentsTwitter out to make money from businesses
SAN FRANCISCO — Micro-blogging sensation Twitter says it is making progress on ways to pump cash from the free service.
Twitter co-founder Biz Stone had the blogosphere buzzing anew on Friday with talk of generating revenue from business accounts by year's end.
Stone said early this year that one method could be charging fees for commercial accounts used by businesses to spread messages on Twitter.
In fresh comments apparently aimed at the venture capital community, which has invested tens of millions of dollars in Twitter, Stone told of the potential for premium services such as pulling data from the sea of "tweets."
Twitter, which allows users to pepper one another with messages of 140 characters or less, has seen a dizzying surge in popularity since it was launched in August 2006 but has been unable so far to generate revenue.
Stone's comments quoted in Venture Beat came on the day Twitter announced it is adding location to its globally popular microblogging service in a move that will let people see where "tweets" are coming from.
"We're gearing up to launch a new feature which makes Twitter truly location-aware," Stone said in a message at the San Francisco-based Internet firm's website.
Accurate "tweet-level" location data would let casual users as well as advertisers or businesses track messages based on neighborhood or city.
Outside software developers who create applications for Twitter will be able to experiment with the location API prior to the feature being added to the microblogging service.
Twitter users interested in letting their whereabouts be known will need to activate the new feature, which will be "off" as a default setting. Exact location data will not be stored for extended periods, according to Twitter.
In June, authenticity badges began popping up at Twitter as a way to verify that people tweeting are who they claim to be. Such badges are seen as something businesses might be willing to pay for.
Copyright © 2009 AFP. All rights reserved. More »
Wednesday, August 12, 2009
Is there any money in making
0 commentsIs there any money in making URLs shorter?
After the crunch … a squished web address is handy, but it may not keep working forever Photograph: Rebecca Cook/Reuters
Not according to the makers of tr.im, the URL shortening service that announced this week it would be closing down and probably erasing all its data – causing much uproar.
"There is no way for us to monetise URL shortening," the site's authors wrote. "Users won't pay for it, and we just can't justify further development since Twitter has all but anointed bit.ly the market winner. There is simply no point for us to continue operating tr.im and pay for its upkeep."
The sideswipe at its rival bit.ly has a whiff of sour grapes – after all, it was only adopted as Twitter's default partner in May after a long-term flirtation with granddaddy tinyurl.com (bit.ly is also used by Technology Guardian).
But the truth is that there has been an unsustainable explosion in address-shortening services. Alongside tr.im, bit.ly and tinyURL are is.gd, snipURL and icanhaz.com, along with others provided by big websites such as Digg.com.
But while the sudden spurt of growth shows that there is certainly a market, they are struggling to find a way to make money. Bit.ly has decided its basic service will operate as the loss-leading front end for a data collection system it plans to expand.
Like tr.im, it collects information about every URL it creates and offers users statistics about them. That data is useful to website owners – who want to track how effectively their links work – but bit.ly also plans to build a news service on top of the information, mapping current events by understanding what people are linking to and clicking on right now. It's an unproven model, but one that has already persuaded investors to pump more than $2m (£1.2m) into the company.
While making money from shortening URLs may the biggest problem for the companies creating them, users should be worried about some more fundamental things. What happens if a service shuts down? Will you lose all your valuable tracking data? Will all those links simply die? Could it break the web?
For tr.im's users, the answers to all these questions is "yes" – and although there are charitable organisations such as the Internet Archive who could step in to save tr.im's data, it is the users who are often left to mop up the mess after such closures.
All of this makes Joshua Schachter, the founder of the web bookmarking service Delicious, sound even more prescient – he pointed out in April that URL shorteners may not be such a good thing after all.
"Shorteners are bad for the ecosystem as a whole," he railed on his blogin a widely read post (http://bit.ly/linkrot). Unless we do something to make link shorteners accountable, he suggested, the most likely outcome "is that we don't do anything and that the great linkrot apocalypse causes all of modern culture to disappear in a puff of smoke".
Monday, August 10, 2009
Forex Daily Analysis
0 commentsForex Trading − Dollar Continues to Rise on Jobs Boost
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Daily forex news
Peter Rosenstreich , ACM Advanced Currency Markets
Published 08/10/2009 - 7:50 a.m. EST
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Forex - Potential Shift in Theme as Markets Eye Growth Differentials
Forex News and Events:
Friday’s market reaction to the surprise non-farm payrolls July figures might signal a crucial shift for currencies and markets in general. US non-farm payrolls for July were better than expected, falling by -247k, while the unemployment rate dipped to 9.4% from 9.5%. After initial claims and a major US bank reset their forecast at -250k, participants were unsure where consensus lay and provided with high drama (volatility) on the release. But when the smoke cleared, it was the USD that continued to rally on the stronger US data. The recognized correlation between EURUSD and US 10yr yields appears to have decoupled and traders are now focusing on to the 2yr interest rate differential between Eurozone and US.
This is a shift that suggests that positive economic data will now support the domestic currency. The USD benefiting from positive US recovery data is a theme not seen in a while (negative correlations between USD and risk entrenched itself post Lehman). What seems to have changed on Friday was that markets are looking at the growth differential story over just the risk appetite (risk aversion positive for USD) trade, which is important since most analysts agree that the US will be one of the first developed countries to recovery, which could have positive consequences for the USD.
This shift also suggests that the US recovery is well on its way and that the Fed will begin (and has the economic cushion) to adjust rates higher due in time. The accompanying statement following the FOMC Wednesday meeting will be important, since it should provide direction. Overall, we expect a pinch of more optimism, no expansion of treasury purchase program and maintain their intention to keep rates unchanged at an "exceptionally low and for an extended period". There are a few reasons why this fragile trend might break down (we have seen it do so in the recent past) such as capital flows and oil prices, so this week’s economic indicators like US industrial production and Retail sales will put the theory to the test. As the market struggles with the EURUSD / US 10yr dilemma, we still expect stronger than consensus data around the world to have positive impact on select risky currencies such as AUD, CAD, NZD and Ems currencies
Today's Key Issues (time in GMT):
08:00 NOK CPI, % m/m (y/y)Jul -0.2 (2.6) exp
08:00 NOK CPI-ATE, % m/m (y/y)Jul -0.2 (2.9) exp
23:01 GBP RICS housing market survey, price balanceJul -4 exp, -18 prior
23:01 GBP BRC retail sales monitor, total sales, % y/yJul 3.2 prior
The Risk Today:
EurUsd The Non Farm Payroll number has given the medium term bulls scope to add to their positions at 1.4161 major support and 6 month uptrend channel. 1.4051 is the next major level below and coincides with a sweet spot entry for the longs which played out so well before so big bids expected at that level. Upside resistance now at 1.4240 followed by 1.4291 and 1.4338.
GbpUsd Cable was mentioned last week as expected to have a major problem clearing 1.7029 and that 1.6663 would be a likely target area where we might see some long sterling players. Trading this morning slightly below that level it appears that accumulation has started around 1.6620 but the next support at 1.6546 is a more robust entry point, with further support at 1.6435 and 1.6381. Medium term uptrend still intact so expect long building over the coming days with 1.6272 as a crucial level for the bulls to hold.
UsdJpy After touching the 4 week uptrend around the 95.00 / 20 level just hours before the NFP numbers the longs have had a massive pay day with a 200 pip move higher by close of play in Europe. This move has pushed the pair outside of the major 2 year downtrend and up to resistance at 97.54 where the pair has flirted with breaking the top of the 4 week uptrend. The bulls would do well to exercise patience here waiting for a pullback to to 96.57 or a retest of the 2 year trend break at 96.16. Either way, the bulls are firmly in charge so shorting should be kept to intraday moves only.
UsdChf The pair is currently carving out a short term cup and handle so 1.0844 is a key level to watch for a break higher. The 60 minute chart is where all the action is taking place and worth noting that any move higher above the 1.0844 level will likely not be confirmed by the 60 minute RSI so an interesting chart with very clear levels to play on a 60 minute basis. Below there is support at 1.0797, 1.0764 and 1.0739 seems very attractive for those looking to trade the pair higher.
Saturday, August 8, 2009
aplly jobs
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Thursday, August 6, 2009
engineering jobs
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| The Candidate should be able to work independently and handle complete Engineering Procurement activities (items related to Mechanical, Electrical and Instrumentation disciplines) for the assigned project. He should work within the e ... for more detail main maneu |
jobs hi jobs
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Jobs hi Jobs
maketing
0 commentsBusiness & Finance (bĭz'nĭs ənd fə-năns')
Commercial, financial and industrial activity; production and manufacture, exchange and distribution of goods or commodities; management of money and other assets. Minding your own business is encouraged, keeping other people?s business in mind is, too.
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